About Department
Brief History of Department of Marketing
Akwa Ibom State University (AKSU) formerly known as Akwa Ibom State University of Technology (AKUTECH) was established by the enactment of University law on September 15, 2009, and converted from a university of technology to a conventional university with a multiple campus system. Thereafter, the department of marketing was officially established at Obio-Akpa campus, under the faculty of Social and Management Sciences to officially commence academic activities in 2010/2011 academic session.
Philosophy of the Program
Our philosophy as a department is to develop and train efficient and effective human capital that could fit into the 21st century work environment; in private, corporate and public sectors respectively.
Mission Statement
Our mission is to provide enabling environment for effective teaching, learning, research and community service. To equip our students with conceptual, mental and practical skills required in finding solutions to recurring marketing challenges in organizations and the entire society.
Vision Statement
To equip and develop students with effective skills that could enhance their capacities, self- reliance and enable them compete effectively in the global marketplace.
Objectives of the Department of Marketing
The core objectives of marketing department include the following;
- To expose students to basic marketing principles, concept and qualitative information that could enable them succeed in relevant sectors of the economy.
- Inspire students to appreciate marketing as a discipline that is highly required in all facet of human endeavor; and as a tool for economic growth and development.
- To encourage student to actualize their dreams in pursuit of advanced studies in marketing and related discipline; that could enhance their ability to effective contribute and compete nationally and in the global market place.
