Dr. Mfon specializes in consumer behavipour and services marketing. She obtained her Ph.D.  degree in Marketing from Michael Opara University of Agriculture, Umudike, Nigeria while her M.Sc. and B.Sc.  degrees both in Marketing were obtained from the University of Calabar, Nigeria. She has over six years of work experience in the University. She has many articles in academic Journals as well as conference paper. Dr. Mfon is a detailed scholar and a prolific researcher. Currently, she is a lecturer in the Marketing department.

Attih, O., Ikpe, I. J. & Mfon, A. A. (2017). Service marketing issues: A review. AKSU Journal of Management Sciences, 2(1):19-22.   

Mfon, A. & Bassey, I. (2018). The sociological foundation of marketing and its implications for both consumer behavior and marketing management. AKSU Journal of Management Sciences, 3(1):32-39.

Etuk, A. & Mfon. A. (2019). Marketing and entrepreneurship content in born global firms: An entrepreneurial marketing approach to modern business development. AKSU Journal of Management Sciences, 4(1):18-25.

Ibok, N. I. & Mfon, A. A. (2019). Ethics in multinationals marketing practice in Nigeria. Marketing Ethics & Corporate Social Responsibility. Ed. Anayo D. Nkamnebe. Awka: SCOA Heritage Nig Ltd.

Mfon, A. A. & Ekong, J. E. (2021). AKSU Journal of Administration and Corporate Governance AKSUJACOG), 1(2): 39-56.