Profile Information

Ibok Nkanikpo Ibok


Basic Information

  • Ibok Nkanikpo Ibok
  • 08023553684
  • Professor
  • Marketing
  • Academic Staff


Prof. Ibok is a Professor of Consumer Behaviour and Services Marketing. He has published extensively in National and International Journals in the areas of Consumer Behaviour, Services Marketing and Marketing Management with over 100 publications to his credit. He is currently the Dean of Faculty of Management Sciences and Head of Campus in Akwa Ibom State University. His scholarship spans well above 30 years of experience in Nigerian Universities. He has served as external examiner to many Universities in Nigeria and few Universities outside Nigeria. He has also assessed many candidates as Associate Professors and Professors. He is also editor and editor-in-chief to so many Journals. He is currently a member of many professional bodies.

Research Area

1. Consumer Behaviour
2. Services Marketing
3. Marketing Management


1.           Ibok, N. I. (1999). Marketing of Social Causes: A Strategy for Conditioning Public Behaviour. In: V. C. J. Akpan and A. A. Akpan (eds). Framework of Educational Practice in Nigeria: A Book of Readings. P. 61-69.
2.           Ibok, N. I. (2000). Advertising Campaign and Consumers Buying Behaviour: An Empirical Evidence. Uyo Journal of Management Science. Vol. 1, P. 145 – 156.
3.           Ibok, N. I. (2003). Communication in Business. In: P. P. Ekerette and V. C. J. Akpan (Eds.), Readings in Office Management System. P. 162 – 194.
4.           Ibok, N. I. (2003). Implications of International Marketing Policies for food Security in Nigeria. Uyo. Journal of Management Sciences, 1 (2) P.30 - 35.
5.           Ibok, N. I. (2004). Impact of culture on International marketing Mix Decisions: Implications for management. South - South Socio - Economic Review, 1(1) P.115 - 121.
6.           Ibok, N. I. (2004). Marketing Health Care Delivery in Nigeria. Uyo Journal of management science, 1(3) P.24-30.
7.           Ibok, N. I. and Esu, B. E. (2004). Scientific Marketing in historical perspective, Uyo Journal of management science. 1(3) P.81 - 87.
8.           Ibok, N. I. (2005). The Review of Related Literature. In David U. Essien (ed.) Fundamentals of Management Research. Chapter 4, P. 60 - 78.
9.           Ibok, N. I. (2005). The Use of Quotations, Footnotes and Bibliography. In David U. Essien (ed.) Fundamentals of Management Research, Chapter 8, P 164-178.
10.        Ibok, N. I. (2005). Sabbaticals for Marketers Revisited In: M.S. Walter, F. T. Adewunmi and A. U. Akpan.(eds.) Business Issues in Nigeria: Challenges and Developments, 3 (2) P. 17-33.
11.        Ibok, N. I. and Udo, K. J. (2005). Determinants of women Attrition in Corporate Marketing Organizations: Theoretical and Empirical Evidence. In M.S. Walter, F.T. Adewunmi and A.U. Akpan(eds.) Business issues in Nigeria: Challenges and Developments, 3 (2) P. 123-139.
12.        Sylva, E.K. and Ibok, N. I. (2006). An Evaluation of the role of Marketing in insurance Industry, In Aham Anyanwu and Usman A. Z.(Eds.) Contributions to Business Economy, 1(1): 37-50.
13.        Ibok, N. I. (2006). Public Perception of the best corporate Reputation Among Multinationals Operating in Akwa lbom State: Implication for Strategic Management. In Aham Anyanwu and Usman A.Z. (Eds.) Contributions to Business Economy, 1(1): 201-212.
14.        Ibok, N. I. (2006). Packaging and Environmental Issues in Nigeria. Journal of Business and Social Sciences, 2(2): 26-29.
15.        lbok, N. I. (2007). Managing Corporate Identity through Service Package and Delivery: Implications for Commercial Bank Management. In: Imoh Akpan (ed.) Readings in Banking and Finance, Chapter 6, P. 85 -97.
16.        Ibok, N. I. (2008). Islamic Banking Behaviour: Issues, Problems and Implications for Bank Marketing. African Journal of Entrepreneurship, 1(2): 70-76.
17.        Ibok, N. I. (2008). Marketing Implications of the Classic Theories of Motivation, Journal of Business Administration and Management, 3(1). 1-4
18.        Ibok, N. I. (2008). A Study of Customers Satisfaction with Fast Food Restaurants in Uyo Metropolis. Journal of Business and Social Sciences. 3(1): 231 -238.
19.        lbok, N. I. (2008). Insurance Marketing: Nature, Problems and a Proposed Policy Framework, Journal of management and Enterprise Development. 5(3): 91-95.
20.        Ibok, N. I. and Efi, A.E. (2008). Factors Determining Female Staff Propensity to Quit: A Study of Female Sales People in the Nigerian Banking Industry. African Journal of Entrepreneurship, 1(3): 168-176.
21.        Ibok, N. I. (2008). Consumer Preferences Survey for Fast Food Products in Uyo Metropolis. African Business Review, 1(1): 27-34.
22.        Ibok, N. I. and Ayayinka, I. A. (2008). Another Look at Motivational Theories: Implications for Consumer Behaviour Strategy. Journal of Business Management, 2 (1&2): 19-29.
23.        Ibok, N. I. (2008). Improving Entrepreneurship in Nigeria: A Feasibility Study Guide. International Journal of Entrepreneurial Studies. 1 (1): 96-105.
24.        Ibok, N. I. (2008). The Concept of Satisfaction and Its Relevance to Consumer Behaviour: Implications for Theory Development and Managerial Insight. The Nigerian Accounting Horizon, 2 (2): 182-191.
25.        Ibok, N. I. (2009). Job Characteristics as Determinants of Female Sales Staff Employment in the Banking Industry. NASHER Journal, 7(1): 1-7.
26.        Ayandele, I. A. and Ibok, N. I. (2009). Business Process Re-Engineering: Practice, Problems and Prospects. Knowledge Review, 19(3): 24-39.
27.        Ibok, N. I. (2009). An Empirical Analyses of Bank Characteristics as Determinants of Customers Banking Behaviours. Knowledge Review, 19(4): 88-96.
28.        Ebong, V. O.; Okoro, U. S and Ibok, N. I. (2009). Economic Analysis of Smoked Fish Marketing in Uyo Metropolis of Akwa lbom State, Nigeria. Nigerian Journal of Agricultural Technology, 14 (1): 21-27.
29.        Ibok, N. I. and Ubom, U.B. (2009). Effects of Service Quality on Insurance Consumption in Nigeria. The Nigerian Academic Forum. 17 (3): 1-7.
30.        Ibok, N. I. (2009). Promotional Strategy: Concept, Issues and Implications. NTAEGO: African Journal of Business Studies, 1 (1): 90-97.
31.        Ibok, N. I. (2009). Re -Evaluating Corporate Social Responsibility and Ethics in Business: A Strategic Approach. Journal of Business and Finance, 2 (1): 99-110.
32.        Ibok, N. I. (2009). Realistic Sales Target and sales Force Intention to Quit in the Banking Industry, Multi-Disciplinary Journal of Empirical Research: 7 (1): 18-25.
33.        Ibok, N. I. (2009). Towards a Valid Measurement of Job Satisfaction for Sales people, Journal of Business Management. 3 (1&2): 204-221.
34.        Ibok, N. I. and Joseph, U.E. (2009). Sales Force Turnover as a Function of Management Style. Nigerian Journal of Research and Production, 15 (2): 1-12.
35.        Ibok, N. I. and Ebong, V.O. (2009). Socio-economic and Demographic Determinants of Red Meat Consumption. The Nigerian Journal of Management Research, 4 (4): 95-104. 
36.        Ibok, N. I. (2010). A Comparative Analysis of Customer Care Initiative by Public and Private health care Institutions in Uyo Metropolis. The Nigerian Journal of Management Research, 5 (1): 14.
37.        Ibok, N. I. (2010). Strategies for Differentiating and Repositioning the hospitality Industry for Improved Customer Service. The Nigerian Journal of Management Research, 5(2), p. 19
38.        Ibok, N. I. (2010). Diagnosing Customer Care and Satisfaction Adequacy in Akwa lbom State Hospitality Industry. IRORO: A Journal of Arts, 14 (1&2),P.351.
39.        Ibok, N. I. and Aniebiet, J.E. (2010). Yawning Issues in Consumer's Banking Behavior. Nigerian Journal of Contemporary Management. 1 (1),P.176-180.
40.        Ibok, N. I. and Umoh, G. I. (2010). Improving Corporate Profitability through Customer Service. Journal of Administrative Sciences, Vol. 1 (1),P.1.
41.        Ibok, N. I. (2011). Leadership Styles and organizational commitment: Implications for Sales force Retention strategy. IBS Journal of Business Management and Development. Vol.1 (1),P.7.
42.        Ibok, N. I. (2011). Marketing and Entrepreneurship: Exploring the Conceptual and Theoretical Nexus. Advances in Entrepreneurship Development, Vol.1 No. 1, P.78.
43.        Ibok, N. I. and Inwang, I. U. (2012). Marketing and 21st Century Technological Challenges: The Need for Curricula Review. Journal of Research in National Development. Vol.10 No. 36, P.212.
44.        Ibok,  N. I. (2012). Consumer Motivations in Car Buying Behaviour : An Empirical Analysis. Global Journal of Applied, Management and Social Sciences. Vol.3, P.118.
45.        Ibok, N. I. (2012) From Perceived Service Quality to Brand Loyalty: The Banking Experience. International Journal of Social Sciences and Humanities. Vol.3, No. 2 P. 212
46.        Ibok, N. I. and Inwang, I. U. (2012) Determinants of Advertising slogan Recall in Nigeria's Telecommunication Industry. National Open University of Nigeria (NOUN) Journal of Management and International Development. Vol.1, No. 1 P. 133.
47.        Ibok, N. I. and Udofot, P. O. (2012). Leadership Styles and Job Satisfaction among Marketing Officers; A Survey of some Selected Universal Banks in Nigeria. International Journal of Administration and Development studies. Vol. 3, No. 1 P. 127.
48.        Agu, G. A. and Ibok, N. I. (2012). Marketing Research as a Tool for Sustainable Development in the Third World. International Journal for Empirical Research and Sustainable Development. Vol.111, No. 8 P. 75.
49.        Ibok, N. I. (2012). Marketing Knowledge as a Predictor of Marketing Resource Utilization by Entrepreneurs. Journal of Business and Value Creation. Vol.1, No. 1 P. 12.
50.        Ibok, N. I. (2012). Towards the Professionalization of Public Relations Practice in Nigeria In: Chinedu N. Ogbuji (ed.). Marketing Parade P. 217.
51.        Ibok, N. I. (2012). Marketing Environment In: B. Chima Onuoha (ed.), Business and entrepreneurial Environments; The Nigerian Perspective. P.190.
52.        Adiele, K. C. and Ibok, N. I. (2012). Service quality and customer satisfaction: A study of telecommunication firms in River State. Journal of Finance and Business Policy. Vol. 2 P. 85-114.
53.        Agu, G. A., Okwuagwu, O. K. and Ibok, N. I. (2013). The Impact of Effective Customer Touch-point Management on Banks Performance. Proceedings of International Conference on Sustainable Development. P. 81.
54.        Ibok, N. I. and Agu, G. A. (2013). Entrepreneurial Marketing: A Concept in Disarray and the Need for Further Research. International Journal of Social Science and Humanities Review. Vol.4 No. 3 P.32-37.
55.        Ibok, N. I. and Ikaba, Y. V. (2014).Marketing Orientation and Marketing Effectiveness of Small Scale Business Enterprises in River State. Journal of Finance and Business Policy. Vol. 3 No. 1 P. 190-213. 
56.        Ibok, N. I. (2015). The Power of Sponsorship. In: Nkanikpo Ibok (edns.). Topical Issues in Marketing, Vol. 1. P. 1-6.
57.    Ibok, N. I. (2007). The Service Quality Analysis of Nigerian Banks: from data to insight. African Journal of Contemporary Issues. 7(2) P.157-164.
58.    Ibok, N. I. (2008). Gender Problems and the Upward Mobility of Women Accountants in Akwa lbom State, Nigeria. Tropical Focus. The International Journal Series on Issues,. 9 (1) P.129-135.
59.    Ibok, N. I. (2008). Trust and Reciprocity in buyer-seller Relationship. African Journal of Contemporary Issues. 8 (1) P.147-154. 
60.    Ibok, N. I. (2009). Identity Marketing and Corporate Management of Firms: The impact on Reputation, Image, Integrity and Performance of other Functions. Tropical Focus: The International Journal Series on Tropical Issues. 10 (2) P.142-150.
61.    Ibok, N. I. (2010). An Assessment of Customer Service in the Nigerian Telecommunication Industry: A Comparative Study of Zain and MTN. LWATI: A Journal of Contemporary Research. 7(3) P.164.
62.    Umoh, G. I., Baadom, S. B. and Ibok, N. I. (2010). Impact of Dynamics of Planned Change on Employees Quality of Life. Annals of Humanities and Development Studies. Vol. 1(2) P.138.
63.    Ibok, N. I. and Ebitu, E. T. (2011). Impact of Culture on Meat and Related Food Preferences in Akwalbom State. LWATI: A Journal of Contemporary Research. Vol. 8 (4) P.234.
64.    Ibok, N. I. (2012). Socio-economics and Demographic Determinants of Health Insurance Consumption. Canadian Social Science Journal. Vol. 8 (5) P.302. 
65.    Ibok, N. I., Umana, V. S. and Agu, G. A. (2012). Investigating the Relative Importance of Customer Recovery Strategies in the Hospitality Industry. Canadian Social Science Journal. Vol. 8 (6) P.130. 
66.    Ebitu, E. T., Ibok, N. I. and Mbum, P. A (2012). Factors Affecting Insurance Consumption in Akwa lbom State, Nigeria. Journal of Research in International Business and Management. Vol. 2 (12) P.312. 
67.    Ibok, N. I. and Okon, S. S., (2012). Employment Practices and Citizenship Behaviour of Sales Employees. European Journal of Business and Management. Vol. 4 (16) P.88. 
68.    Ibok, N. I. Etuk, S. G. and Ikechukwu, A. A. (2012). Customer Retention Practices of Microfinance Banks. European Journal of Business and Management. Vol. 4 (14) P.146. 
69.    Ibok, N. I. and Udofot, P. 0. (2012). Customers Retention in Microfinance Banks: An Analysis of Drivers and Inhibitors. International Journal of Marketing Studies. Vol. 4 (5) P.74.
70.    Ibok, N. I. and Udo, S. I. (2013). Institutional Factor Affecting Insurance Consumption in Akwa lbom State of Nigeria. African Journal of Contemporary Issues. Vol. 13(1) P. 118 
71.    Ibok, N. I. (2013). Factors Determining the Effectiveness of Celebrity Endorsed Advertisement: The Case of Nigerian Telecommunication Industry. American Journal of Business and Management. Vol. 2 (3) P.233. 
72.    Ibok, N. I. and Aniebiet, J. E (2013). Occupational Mobility among Sales Employees in the Nigerian Banking Industry: Issues and Determinants. Australian Journal of Business and Management Research Vol. 1 Issue 1. P.1-7 
73.    Ibok, N. I. and Itoro M. I. (2013). Determinants of Customers’ Satisfaction with Internet Banking Services. British Journal of Arts and Social Science, Vol. 14 NO. 2. P.178-186 
74.    Ibok, N. I. (2013) Examining the relative effect of marketing infrastructure on the performance of small scale retailers. British Journal of Marketing Studies Vol. 1 No. 2 P. 58-66 
75.    Ibok, N. I. and Samuel, G. E. (2013). Assessing the marketing orientation of Micro-Finance Banks in Akwa lbom State. European Journal of Business and Innovation Research. Vol.1 No. 2, P.57-69 
76.    Ibok, N. I. and Akpan, S. J. (2013). Investigating Consumer Satisfaction Driven Values in the Retail Banking Industry. International Journal of Finance and Accounting. Vol.2. No. 5 P. 293-296.
77.    Ibok, N. I. and Umana, V. S. (2013). Behavioural Characteristics and the Marketing Implications of the Low Income Consumers. International Journal of Business Administration. Vol.4. No. 5 P. 73-78.
78.    Ibok, N. I. and Etuk, S. G. (2013). Investigating Customer Satisfaction Drive in the Scramble for GSM Brands in the Nigerian Telecommunication Industry. Journal of Economics and Sustainable Development, Vol. 4 No. P. 56-64.
79.    Ibok, N. I. and Umana, V. S. (2013). Impact of Supervisory Behaviours on Sales Force Performance: The case of Micro-Finance Banks. Journal of Economics and Sustainable Development. Vol. 4 No. 3 P. 118-124.
80.    Ibok, N. I. and Eno, N. A. (2014). Market Orientation and Organizational performance: The Case of Micro Finance Banks. EPRA International Journal of Economic and Business Review. Vol. 2 Issues 12, P. 26.
81.    Ibok, N. I. and Sampson, E. A. (2014). Factors Affecting the Effectiveness of Relationship Marketing in the Nigerian Telecommunication Industry: The Customers perspective, International Journal of Managerial Studies and Research (IJMSR) Vol.2, Issue 110, Pp. 94-101 
82.    Ibok, N. I. and Etuk, S. G. (2014). Socio-Economic and Demographic Determinants of Green Consumption. International Journal of Managerial Studies and Research. Vol. 2 Issue 9 Pp. 47-56.
83.    Ibok, N. I. and Samuel G. E. (2014). Corporate Reputation as a Strategic Loyalty tool: A Theoretical Exposition. International Journal of Management Science. Vol. 4, No. 3, Pp. 158-168.
84.    Ibok, N. I. and Samuel G. E. (2015). Brand Identity and Customers Loyalty: Evidence from the Nigeria Telecommunication Industry International Journal of Managerial Studies and Research (IJMSR) Vol. 3, Issue 6, Pp. 1-8.
85.    Ibok, N. I. (2015). Investigating the Level of Computer Literacy among Practicing Marketing Professionals in Akwa Ibom State. International Journal of Economics, Business and Management Studies, Vol. 3, P. 5-12.
86.    Ibok, N. I. (2015). Women in Marketing their Characteristics, Motivations, Challenges and Policy Implications. International Journal of Management Science and Business Administration, Vol. 1 (8). P. 7-13.
87.    Ibok, N. I. and Nduma, N. F. (2015). The Power of Sponsorship in Ibok, N. I (eds). Topical Issues in Marketing, published by Department of Marketing, Michael Okpara University of Agriculture, Umudike Vol. 1, P. 1-6
88.    Ibok, N. I. (2017). Consumer Models: A State of the Art Review, Journal of Marketing Development. Vol. 2 (1).
89.    Oteh, O. U, Ibok, N. I and Nto, C. P. (2017), Adoption and Usage of e-banking Channels in Nigeria: Implications for Deepening Financial Inclusion. International Journal of Business and Management. 14 (3) 1-8.
90.    Ibok, N. I. and Etuk, A. J. (2018). Consumer Behaviour Models: Insights and Implications for Public Policy Debate. AKSU Journal of Social and Management Sciences. Vol. 3 (3) P. 113.
1)     December 2001: Environments as impediment to Business growth and profitability. A seminar organized by Akwa Ibom State Government for Small Scale Industrialists. 
2)     August 2003: Towards an Enabling Environment for Business Growth and Sustainability in Nigeria. A paper presented at the 4th Annual Conference of Vocational Teachers in Nigeria.
3)     September 2005: Ethics and Ethnical Issues for Good Business practice: A paper presented to the Executives from Public and Private Sectors in Akwa Ibom State, organized by Akwa lbom State Government. 
4)     August 2007: Marketing Issues for Enhancing Entrepreneurial capacity: A paper presented at the workshop for Capacity Building of Entrepreneurs in Akwa lbom State; organized by the Centre for Entrepreneurial Development, University of Uyo and Deas Galax Biz. 
5)     December 2009: Strategies for Differentiating and Repositioning the Hospitality Industry in Akwal bom State: Organized by Akwa lbom State Tourism and Hospitality Board. 
6)     October 2009: The need for Public Accountability and Good Governance for Special Assistants and Personal Assistants in Akwa lbom State; Organized by Akwa lbom State House of Assembly.