Dr. Uford specializes in Brand Management and Consumer Psychology. Before joining the Akwa Ibom State University (AKSU) in 2018, he had over 12 years of work experience which traverses the Nigerian banking, telecommunications and education (Consulting) sectors respectively. He obtained his Ph.D. (Marketing) degree from the prestigious University of the Witwatersrand, Johannesburg, South Africa. He also holds an MBA (Marketing) degree, B.Sc. (Marketing) degree with a Second Class Honours Upper Division and a Diploma in Business Administration. He is a Full Member of the National Institute of Marketing of Nigeria (MNIMN). Dr. Uford has very good research and data analysis skills, highly creative and imaginative thinking, excellent written and verbal communication skills as well as innovative approach to problem solving. He is a lecturer in the Marketing Department, Faculty of Management Sciences. He is also an investment analyst, with several accomplishments in the Nigerian banking industry as well as many academic publications in both local and international Journals. Dr. Uford sits as a reviewer to many international Journals. He has been awarded Certificate of Recognition as a reviewer by Elsevier Journals and he is open for collaborations within his research interests.

DR. UFORD, IMOH CHARLES’ PUBLICATIONS

Akpan, S. J. & Uford, I. C. (2023). Retail Outlet Location and Business Performance in Uyo Metropolis. International Journal of Advances in Management and Economics, Vol. 12, Issue 4, pp. 9-18. 

 

Charles, I. I. & Uford, I. C. (2023). Comparative Analysis and Evaluation of Business and Financial Performance of Amazon.Com: A Three-Year Period Critical Review of Exceptional Success. European Journal of Business, Economics and Accountancy, Vol. 11, Issue 2, pp. 69-92. 

Etuk, A. J., Uford, I. C., & Udonde, U. E. (2023). Airline Service Recovery Strategies and Passengers’ Satisfaction in Nigeria. International Journal of Business Management and Economic Review, Vol. 6, Issue 4, pp. 1-18.

Uford, I., C., Mfon, A., A. & Charles, I. I. (2023). Review of COVID-19 Crisis and Telework: Measuring the Performance of Banks’ Marketers In Akwa Ibom State, Nigeria. European Journal of Management and Marketing Studies, Vol. 8, Issue 2, pp. 136-156.

Mfon, A. A. & Uford, I. C. (2023). Cobtrolled Communications and Consumers’ Responses in the Telecommunications Industries in South-South Geo-Political Zone, Nigeia. 1st International Conference: Innovative Management Systems for Sustainable Development in 21st Century, .Faculty of Management Sciences, AKSU, May 8-10, 20123.

Uford, I. C., & Mfon, A. A. (2023). The Post Covid-19 Consumer Buying Behaviour in the Nigerian Banking Industry: Issues, Challenges and Benefits. International Journal of Business and Management Review, Vol. 11, Issue 1, pp. 40-51.

Uford, I. C., Charles, I. I., & Etuk, A. J. (2022). Effectiveness of E-Marketing Platforms and Consumer Buying Behaviour of Akwa Ibom State University Students Towards Selected Online Products. AKSU Journal of Management Sciences (AKSUJOMAS), Vol. 7, Issues  1&2, pp. 1-28.

Uford, I., C., Charles, I., I. & Ekong, J. E. (2022). The COVID-19 Crisis and Regular Telework: The Effect of Stress on the Nigerian Oil and Gas Employees’ Work Perception. European Journal of Management and Marketing Studies, Vol. 7, Issue 2, pp. 179-199.

Mfon, A. A. & Uford, I. C.  (2022). Consumer Preference Survey of De Choice Fast Food in Uyo Metropolis, Akwa Ibom State, Nigeria. British Journal of Marketing Studies, Vol. 10, Issue 2, pp. 13-34.

Uford, I. C. (2022). ‘Technology and Entrepreneurship’. In Akpan, A. and Etuk, A. (Eds.), Basics for entrepreneurship for tertiary institutions. Uyo: Robertminder Int’l. Ltd., pp. 71-87.

Uford, I. C. & Duh, H. I (2021). Measuring the Sources and Outcomes of Customer-Based Brand Equity in a Service Industry. African Journal of Economics and Business Research, Vol. 16, Issue 2, pp. 245-266.

Uford, I. C. (2021). Teleworking and Stress Factor Amidst COVID-19 Pandemic in Total Nigeria. Journal of Marketing Management and Consumer Behavior, Vol. 3, Issue 2, pp. 48-72.

Uford, I. C. (2020). ‘Sources of business ideas’. In Akpan, A. and Etuk, A. (Eds.), Basics for entrepreneurship for tertiary institutions. Uyo: Robertminder Int’l. Ltd., pp. 69-84.

 

Uford, I. C. (2020). ‘Legal issues in entrepreneurship’. In Akpan, A. and Etuk, A. (Eds.) Basics for entrepreneurship for tertiary institutions. Uyo: : Robertminder Int’l. Ltd., pp. 97-122.

 

Duh, H. I. & Uford, I. C. (2019). Examining the contributions of customer-based and employee- based brand equity to a retail bank's market performance. The Retail and Marketing Review (RMR), Vol. 15, No, 1, pp. 27-38.

 

Etim, G. S. & Uford, I. C. (2019). Measuring the Contributions of Sources of Employee-Based   Brand Equity (EBBE) to the Market Performance of Deposit Money Banks in Nigeria. Business and Management Studies, Vol. 5, No. 2, pp. 21-33.

Uford, I. C. & Joseph, U. (2019). The Effect of Electronic Banking on the Marketing of Deposit Money Bank's (DMB) products in Uyo Metropolis. Journal of Business Sciences (JBS), Vol. 3, Issue 1, pp. 53-74.

Uford, I. C. & Etim, G. S. (2018). The Effect of Product Attributes on Consumers' Attitude Towards Made-In-Nigeria Textiles in South-South Zone of Nigeria. Journal of Marketing Management and Consumer Behavior, Vol. 2, Issue 3, pp. 36-52.

Etim, G. S. & Uford, I. C. (2018). Product Extrinsic Attributes and Consumers' Attitude towards Made-In-Nigeria Textiles in South Southern Nigeria: Measuring the Outcome. Saudi  Journal of Business and Management Studies (SJBMS), Vol. 3, Issue 2, pp. 934-943

 

Uford, I. C. (2018). E-Banking Application and Sterling Bank Customers’ Adoption: Issues, Challenges and Benefits. Business and Social Sciences Journal (BSSJ), Vol. 3 Issues 2, pp. 1-12.

 

Uford, I. C. (2017). Customer and employee- based brand equity driving United Bank for Africa’s  market performance. Ph.D. Thesis, University of the Witwatersrand, Johannesburg, South Africa, pp. 1-227.

 

Ø  Certificate of Attendance in “2022 AKSU Staff Retreat” by Akwa Ibom State University, July, 2022..

Ø  Certificate of Membership by European Centre for Training and Development, UK. No. 11679. 

Ø  Certificate of Ordination as Clergy, by Gospel Power Ministry Inc. August, 2021.

Ø  Certificate of Attendance in Advanced Digital Appreciation Programme for Tertiary Institutions, AKSU, December, 2020.

Ø  Certificate of Reviewing by ELSEVIER PUBLISHERS (Asia Pacific Management Review) in 2020.

Ø  Certificate of Completion of 2015 Banking Compliance Refresher Course by UBA Plc Academy, Lagos.

Ø  Certificate of Completion of 2014 Banking Compliance Refresher Course by UBA Plc Academy, Lagos.