Anietie Akpan is a Professor of Marketing. He specializes in Marketing Strategy and Marketing Research. He obtained his Ph.D. (Marketing) from the Ahmadu Bello University, Zaria, Nigeria. His MBA and B.Sc. degrees were obtained from St. Edwards University and Houston Tillotson University both in Texas, USA. He had served as a Manager at the Kentucky Fried Chicken International, USA and General Manger, Hotel Namet, Kaduna, Nigeria. His scholarship spans well above 30 years. He headed Marketing departments in different Universities and a former Dean of the Faculty of Management and Social Sciences, Akwa Ibom Sate University. He is a member of many professional bodies and sits as a reviewer to many local and international Journals Currently, he is the Director at the Centre for Entrepreneurship, Akwa Ibom State University.

a)   Article in Peer Reviewed Journals and Books

1)   Akpan, A.B & Kabiru, M.K(2012), Influence of Job Satisfaction and Demographic Factors on Organizational Commitment Among Teachers of Federal Government Girls College, Zaria, Nigeria”, Journal of Management and Service. Vol. 2. No. 4 Dec. PP 11- 23

2)   AKpan, A.B & Malacy, O.D.Y (2012).” Privatization And Public Reforms: An Effective Service Delivery for National Development”, Salem Journal of Management Sciences, Vol. No. 1 (Maiden Edition) January.

3)   Akpan, A.B (201). “The Development Of Buyer Seller Relationships In Commodity Marketing” Mkar Journal Of Management And Social Sciences, Vol. 3 No. 1, January-June ISSN: 2141-0763.

 

4)   Akpan, A.B And Abdul. Z. (2009). “Assessment Of The Impact Of Automated Teller Machine (ATM) On Customer Satisfaction In The Nigeria Banking Industry:, Academy International Journal Of Marketing Management (A publication Of Marketing Academy Of Nigeria, International Headquarters Ahmedu Bello University Zaira, Nigeria) Vol. 1., No. 1 Jan. 2009. Pp. 64-76 (Maiden Edition).

 

5)   Akpan, A.B  And Abdul, Z. (2009)“ Role Of Marketing Ethics In Corporate Governances: A Case Study Of The Nigerian Capital Market”, Academy International Journal Of Marketing Management (A Publication Of Marketing Academy Of Nigeria, International Headquarters Ahmedu Bello University Zaira, Nigeria) Vol. 1. No. 2 July, 2009. PP (ISSN 134-159).

 

6)   Akpan, A.B  & Uhiene Daniel A. (2009), “Assessment Of The Application Of The Total Quality Management,(TQW) In Tertiary Institution Of Nigeria” Academy International Journal Of Marketing Management, A Publication Of Marketing Academy Of Nigeria Of Nigeria, International Headquarters, Ahmadu Bello University, Zeria, Nigeria, Vol.1 No.2, July, PP.160-181(ISSN:1598 2039) PP.134-159.

 

7)    AKPAN, A.B. & Uhiene Daniel A. (2008). “Global Economics Gownturn And Poverty Eradication In Nigeria: Challenge And Prospects”, Abuja Journal Of Business Administration, Vol. 2. No.1, Pp.1-10 (ISSN: 2006-425X).

 

8)   AKPAN, A.B.(2007). “ An Assessment Of Environmental Sanitation Of Service Outlets In Nigeria Towards Effective Management Of Sanitary Facilities”, Academic Journal Of Marketing Research,-A Publication Of Marketing Academy Of Nigeria, (National Secretariat, A.B.U., Zaria, Nigeria) Vol. 1, March, Pp. 1-14 (ISSN:1598-5039).

 

9)   AKPAN, A.B. (2007). “ Culture And Organizational Behaviour: The Market Implications”, Academy Journal Marketing Research, A Publication Of Marketing Academy Of Nigeria, ( National Secretariat, A.B.U Zaria.), Vol.1. No.11, June, Pp. 18-25.(ISSN 1598-5030).

 

10) AKPAN, A.B. (2007) “Relationship Marketing: How Are Nigerian Banks Faring”? Abuja Journal Of Business Administration, Department Of Business Administration, University Of Abuja, Abuja Nigeria Vol.1, September, Pp 40-60 ISSN2006-425X).

 

11)AKPAN, A.B. (2007), “ Night Marketing In Nigeria: Evolution, Strategies, And Costumers Perception”, ACADEMY Journal Of Marketing Research –A publication of Marketing Academy of Nigeria-(National secretariat, Ahmadu Bello University, Zaria, Nigeria), Vol. 1, No. 3 September, pp 15-23, (ISSN 1598-5039).

 

12)AKPAN, A.B. (2007), “The influence of Brand Association on Customer patronage of Banks”, Journal of Administration, Nassarawa state university, Keffi, Nigeria, (ISSN-118-689), Vol.3, No.2. July, pp. 135-145

 

13)AKPAN, A.B. (2007), “ Effective of Bank Capitalization and Confidence: An Assessment of Customers perception in Nigeria”, Abuja journal of business administration, department of business administration, University of Abuja, Nigeria, December, Vol.1,No.2,pp.96-110. (ISSN- 2006-425X).

 

14)AKPAN, A.B. (2006) Effective and Efficient Marketing of Utility Service by State Water Agencies”, Journal of Administration, Nassarawa State University, Keffi, Nigerria,Vol3 No.1, Jan.,pp 60-70. (ISSN118-689X).

 

15)AKPAN, A.B. (2006), “Factors Determine Retails Outlet Selection: Study of Selected Retail Outlet in Zaria Metropolis”, Journal of Business Administration, Department of Business Administration. Ahmadu Bello University, Zaria, Nigeria, Vol. 1, Jan., pp. 44-53 (ISSN-1596-3284).

 

16)AKPAN, A.B. (2006), “ Bases for Differentiating Primary Schools in Nigeria: A Study of selected Privately Own Primary Schools in Zaria Metropolis” ABU Journal of Marketing Management, Department of Business Administration, Ahmadu Bello University, Zaria, Nigeria, Vol. 1, Jan., Pp. 44-53 (ISSN-1596-3284).

 

17)AKPAN, A.B. (2006), Service Quality Drivers and Performance of Transport Companies in Nigeria”, ABU Journal of marketing management, Department of Business Administration, Ahmadu Bello University, Zaria, Nigeria, Vol. 1, No.2 June, pp 1-11(ISSN 1597-9059).

 

18)AKPAN, A.B. (2006), Student Perception of Service Quality before and after Admission into universities”, ABU Journal of marketing management, Department of Business Administration, Ahmadu Bello University, Zaria, Nigeria, Vol. 1, No.3 Sept, pp. 1-10 (ISSN 1597-9059).

19) AKPAN, A.B. (2005), Effective Management of Quality Customer services in the Banking Industries in Nigeria: A Study of Selected Banks” Journal of Administration, Nassarawa State University, Keffi Nigeria. Vol.2, No1, July, pp 54-69. (ISSN 1118-689X).

 

20)AKPAN, A.B. (2003), “Recruiting Talent; Issues for Sales Forces Management,: Journal of Business Administration, Department of Business Administration, Ahmadu Bello University, Zaria, Nigeria, Vol.1, July, pp. 1-9 (ISSN 1596-3284).

 

21)AKPAN, A.B. (2002), ‘ Total Quality Management and Business Success, “ Journal of Business Administration, Department of Business Administration , Ahmadu Bello University, Zaria, Nigeria, Vol.2, July, pp. 1-9 (ISSN 1596-3284).

 

22) Akpan, A.B (2002), “Store Image Enhancement Strategies “ Journal Of Business Administration, Zeria, Vol.1.No 2, December, Pp. 16-27 (ISSN-1596-3284).

 

23) Akpan, AB (2006) ”Managing To Win For Successful Entrepreneurship” In Entrepreneurial Studies And Development: Essay In Honor Of Professor Adamu Baikie (CON),Eds Muyiwa Sanda And Sam B.A Akpan, S. Asekome And Co. Publishers Zaria Nigeria, Pp 82-89 (ISBN 978-2528-21-8).

 

24) Akpan, A.B (2006), “Managing To Win For Successful Entrepreneurship”. In Entrepreneurial Studies And Development: Essay In Honour Of Professor Adamu Baikie (CON), Eds. Muyiwa Sanda And Sam B.A. Tende, M.P. GINAC Concept Ltd, Jos, Nigeria,. (ISBN 978-132-891-8)Pp. 166-172.

 

25) Akpan, A.B (1988), “ Surviving The Economic Crunch Through Effective Recruitment And Selected, “ The Business Executive, Department Of Business Administration, Ahmadu Bello University, Zaria, Nigeria, June, Pp 30-32.

 

26)Akpan, A.B (1989). “You Can Get Patronage Through An Effective Image Enhancement Programme, “ Marketing News links Journal, July/August,Pp. 33-34.

 

27) Akpan, A.B (1989). “ Towards An Effective Mass Transit System In Nigeria, “ Marketing Newslink Journal July/August, Pp. 33-34.

 

28) Akpan, A.B (1990). “Product Faking And Administration: Causes And Solutions, Marketing Newslinks Journal, July/August, Pp.33-34.

 

29) Akpan, A.B (2005). The Fundamentals Of Leadership, “ The Business Executives Development Of Business Administration. Ahmadu Bello University Zaria, Nigeria, Vol.4, No.1.Pp. 4-7.

30) Akpan, A.B (2005/2006), “Outlet Selection and Retailing Strategy.” The Marketer Department of Business Administration, Ahmadu Bello University, Zaria, Nigeria, PP. 3-5.

 

31) Aniebiet, J. Etuk And Akpan, A.B (2017), “Utilitarian, Hedonic and Economic Value of Make- or buy Decisions Affect on Consumers”, AKSU Journal of Management Sciences, Akwa Ibom State University, Vol. 2 No.2, July- December, PP. 1616-128.

 

32) Aniebiet, J. Etuk (2017), Micnair’s Wheel of Retailing Theory Implication Nigerian Small Scale Businesses”, AKSU Journal of Management Sciences Akwa Ibom State University, Vol. 2 No1, Jan. –June PP. 67-84.

1.    Akpan, A.B. (1987), “Multinational Firm: Cultural, Communication, and          Behaviour Problems,” Being a Paper Presented at The International Forum on Globak Tourism Organized by The Texas State Hospitality Manager Association at The Howard Johnson Hotel Conference Center, Austin Taxas, U.S.A., 5th -7th June.

 

2.    Akpan, A.B (1987), “Risk Management”, Being a Paper Presented at The Annual Conferences for Cotton Farmers in Northern Nigeria, Organized by The Cotton Producers Association (CAP), at Kongo Conference Hotel, Ahmadu Bello University, Zaria, Nigeria, 3th – 5th March.

 

3.    Akpan, A.B.(1994), “State Selection and Performance Evolution, being a Paper Presented at The Conference on Fundamentals of Tax Administration for The Municipal Council, Federal Capital Territory (FCT), Abuja, Nigeria, Organized By The Abuja Municipal Authority, 2nd -4th June.

 

4.    Akpan, A.B. (1995), “The Budget as an Instrument of Fiscal and Monetary Policies”, Being A Paper Presented At The Conference on Budget and Project Preparation and Implementation in The Civil Service, Organized by The Establishment Division of The Military Administrator’s Office, Kano Nigeria 10th 12th October.

 

5.    Akpan, A.B.(1996), “Revenue Generation by State Water Agencies: Effective And Efficient Marketing of Utility Service”, Being A Lead Paper Presented at The Conference on Effective Management for The Commercialized Public Enterprises, Organized by The National Water Resources Institute, Kuduna, at Rock View Hotel Abuja 14th -16th December.

6.    Akpan, A.B.(1998), “Quality Customer Service, Being A Conference Paper on Effective Marketing of Banking Services in Northern Nigeria, at The Northern Region Marketing Conference Organized by Citizen International Bank at NTI Conference Center, Kuduna, Nigeria 6th -7th June.

 

7.    Akpan, A.B. (2000), “Leading For Organizational Performance”. “Being a Paper Presented at the National Conference on Result Oriented          Leadership for Air Traffic Controllers, Organized by Nigerian Airspace Management Agency (NAMA) at The College of Aviation Technology, Zaria,       20th-23rd April.

 

8.    Akpan, A.B.(2003), “Effective Time Management for Public Accountants”, Being a Lead Paper Presented at the National Conference on Effective and Efficient Public Sector Accounting, Organized by the Institute of Chartered Accountants of Nigeria (ICAN) at Katsina Motel, 10th -12 July

 

9.    Akpan, A.B. (2003), “Packing , Packaging and Product Adaptation Being Lead Paper on Effective and Efficient Product Packing Packaging and      Logistics Organized by The Shippers Council of Nigeria at Arewa House,    Kaduna, Nigeria, June 15th -18th

 

10. Akpan, A.B. (2005), “ Coping with Change,” Being a Paper Presented at The Annual Conference on Effective Performance Management Air Traffic Controllers, Organized by Nigerian Airspace Management Air Traffic Controllers, Organized By Nigerian Airspace Management Agenvy (NAMA) at the Conference Hall, Kano International Airport Kano, Nigeria 16th -18th June.

 

11. Akpan, A.B.(2006), “Stress Management “Being a Paper Presented at the Conference on Sustainable Management Practices For Senior Managers of Nigeria Postal Service (NIPOST), Organized by Nigeria Postal Service, Kongo Conference Hotel, Ahmadu Bello University, Zaria, Nigeria, 15th -18th March

 

12. Akpan, A.B (2008), “Application Of Modern Management Principle To School Administration, ”Being a Lead Paper Presented at the Conference on Modern Management for Post Primary Schools in Niger State, Organized by          Niger State Ministry of Education, at Gidan Matasa Minna, Nigeria 7th -9th April

 

13. Akpan, A.B(2008),“Total Quality Management and Inventory Control,” Being a Lead Paper Presented at the Conference on Effective and Efficient Stock Management Organize by Economic Institute , at The Regency Hotel, Benin City Nigeria 10th -13th July.

 

14. Akpan, A.B(2009), “Rebranding Nigeria for Sustainable Excellence,” Issue and the Way Forward” Being a Lead Paper Presented at The International Conference on Rebranding Nigeria for Sustainable Excellence, Organized by Marketing Academy of Nigeria (MAN) at the Assembly Hall Nassarawa State University, Keffi, Nigeria, 20th -23rd PP. 9-43, October.

 

15. Akpan, A.B And Uhiene, Daniel (2009),”Overview of Integrity and Rebranding Nigeria Project” Being a Paper Presented at the International Conference on Rebranding Nigeria for Sustainable Excellence, Organized by Marketing Academy of Nigeria (MAN) at the Assembly Hall Nassarawa State University, Keffi, Nigeria, 20th -23rd Pp. 44-50, October. (ISBN: 978-194-033-6).

 

16. Akpan, A.B and Daudu O.Y.M (2010), “Privatization and Public Sector Reforms: an Effective Service Delivery for National Development” Being a Paper Presented at the International Conference on Global Financial Crisis an Africa’s Quest for Development, Organized by Faculty of Administration Ahmadu Bello University, Nigeria, at Kongo Conference Hotel Nigeria, 20th -22nd July.

 

17. Akpan, A.B(2014), “Improving Personal Effectivenessf for Peak Performance “Being a Lead Paper Presented at the Conference for Improving Personal Effectiveness for Peak Performance, Organized by the Office of Secretary to the Kogi State Government at Salem University Modern Conference Hall Lokoja, 13th -14th June 2014.

 

18. Akpan, A.B (1989), “ Achieving Store Patronage Through Effective Image Enhancement Program” Being a Department Seminal Paper Presented at Conference Room 30 Department of Business Administration, Ahmadu Bello University, Zaria Nigeria, 19th May.

 

19. Akpan, A.B. (1997), “Effective Management of People” Being a Paper Presented at The Management Seminar for Senior Military Officers, Organized by the Command and Staff College, at Danjuma Hall, Command and Staff College, Jaja, Nigeria 6th May.

 

20. Akpan, A.B (2001), “Organizational Goals”, Being A Paper Presented At The Seminar on Organizational Effectiveness for Senior Military Officers, Organized by the Command and Staff College at Danjuma Hall, Jaji, Nigeria 3rd March.

 

21. Akpan, A.B (2001),Marketing Strategies For Growth Markets “Being A Conference Paper Presented At The National Conferences On Re-Engineering Of Public Utilities And Social Services For Revenue Generation And Accountability: Challenges And Solutions In The 21st Century, :Organized By The Institute Of Charted Accountants Of Nigeria (ICAN), At Arewa House, Kaduna, Nigeria, 28th -29th August. 

22. Akpan, A.B (2002), “Product Faking: Origin, Challenges And Solution, “Being A Paper Presented At The Department Seminar, Department Of Business Administration Ahmadu Bello      University, Zaria Nigeria, At The Conference Room 30, 31 July.

 

23. Akpan, A>B (2003), Market Segmentation And Positioning, “A Strategic Approach To Effective Marketing”, Being A Paper Presented At The Conference On Building Excellence In Bank Customer Service, Organized The Economic Institute At Hotel Tropicana Kano, Nigeria, 21st -23rd September.

 

24. Akpan, A.B (2006), Challenges Of TQM System In Development Planning In The Local Councils, Being Paper Presented Technical Review Seminar On The Application Total quality Management (TQM) In The Local Governments, Organized By The Charted Institute Of Administration Of The Council Hall, Miduguri, 26th -28th January.

 

25. Akpan A.B (2006), “Performance Appraisal In The University Administration” Being A Lead Paper Presented At The National Conference On The University Registry And Optimum Service Delivery” Organized By The Association Of Nigerian University Professional Administrators (ANUPA), At The Institute Of Development Research, Ahmadu Bello University, Zaria Nigeria, 15th -17th June.

 

26. Akpan A.B (2006), “Export Market Research: Method And Practice” Seminar On Export Opportunities For Small And Medium Scale Entrepreneurs, Organized By IFDC At The Command Guest House Conference Hall, Kaduna, Nigeria, 24th -26th September.

 

27. Akpan, A B (2007) “The Concept, Principles And Implications Of Total Quality Management (TQM), Being Paper Presented At The Conference On The Application Of Total Quality Management (TQM) System In Budgeting And Finance Functions Of Local Government Councils, Organized By Katsina State Local Government Service Commission At The Workshop Hall, College Of Administration, Funta. 29th -31st March.

 

28. Akpan A.B (2007), “Investment Opportunities”, Being A Paper Presented At The Seminar On Investment Opportunities In Nigeria, Organized By IFDC For Small And Modicum Scale Business Entrepreneur At Arewa House, Kaduna, Nigeria, 25th -27th June.

f)BOOKS/MONOGRAPHS/GUIDE/MANUAL/NOVELS/INDEXES/MUSICALCOMPOSITION, ETC 

Akpan, A. B. (2002), Industrial Marketing Management: Buyer And Seller 1st Ed, Isola Ola And Sons, Zaria, Nigeria. (ISBN 978-36112-1-6). Pp. 1-239. Foreword Written By Prof E.A. Ikoiwak, Ahmadu Bello University, Zaria, Nigeria.

1.    Akpan, A.B (2002), “Marketing Strategy: Concept and Application 1st ed, Isola Ola and sons, Zaria, Nigeria, (ISBN 978-362-1-8). PP1-25

2.    Akpan, A.B (2003), Introduction to marketing 1st ed., Sola Ola and Sons Zaria, Nigeria. (ISBN 978-36112-4-0). Pp. 1-246. Foreword Written by Prof J. O.O. Bale Ahmadu Bello University, Zaria, Nigeria.

 

3.    Akpan, A.B (2003), Total Quality Marketing 1st ed., Isola Ola and sons, Zaria, Nigeria. (ISBN 978-36112-6-7). Pp. 1-220. Forward written by Prof. M.B. Abasiatai, Faculty of Art, University of Uyo, Uyo Nigeria

 

4.    Akpan, A.B (2003), Marketing Strategy: Concept and Applications 2nd ed., Isola Ola and Sons, Zaria, Nigeria. (ISBN 978-36112-3-2). Pp. 1-336. Forward Written by Prof. E. J. Ekpo. Dept. of Agric. Econs University of Ibadan, Nigeria.

 

5.    Akpan, A.B and Sam. T.(2006), Distribution and sale management: Concept and Applications Andex Press Ltd., Jos Nigeria. (ISBN 978-2910-31-5) Pp. 1-200. Forwards Written by Prof. Linus Osuagwu, Dept. of Business Administration, Lagos State University Lagos Nigeria.

 

6.    Akpan, A.B (2006), introduction to Business Management: Delta Modern Press Zaria Nigeria (ISSBN 8-25284-6) Pp. 1-117 Forward Written by Mr. E.J. Ubom, Department of Business Administration Ahmadu Bello University Zaria Nigeria.

 

7.    Akpan, A.B (2006), Marketing thought and Consumer behaviour, 1st ed., S. Asekome and Co publishers, Zaria Nigeria. Pp. 1-339. Forward written by Prof. J. O.O Bale Ahmadu Bello University Zaria, Nigeria.

 

8.    Akpan, A.B (1993), Marketing Research Concepts and Practices, Pp 1-141.

 

9.    Akpan, A.B (1994),Promotion Management, Pp 1-150.

 

10. Akpan, A.B (1998), Strategic Marketing management: The way Forward, p. 1-241.

11. Akpan, A.B and Bale J.O.O (2006), Contemporary leadership practice: Readings in Honor of Prof Sheik Abdullah (OON), eds., S. Asekome and Publishers, Zaria, Nigeria (ISSN 978-2528-21-8) pp 1-168..

1.    Akpan, A.B (1994),” Essential selling skills”, Being a paper presented at the sermina for senior Mill Managers, Organized by Taraku, Nigeria, 25th -27th June.

 

2.    Akpan, A.B (1997), “Organizing for Effective Marketing and Sales Functions “Being a Paper Presented at the Seminar on Strategic performance Management. Organized by Peugeot Automobile Nigeria Ltd. (PAN), at Hill State Hotel, Jos, Nigeria, 14th -16th April.

 

3.    Akpan A. B. (2000) “Physical Distribution And Logistic Management.” Being A Paper Presented At The Conference On Effective Marketing And Distribution  For Senior Manger Of Peugeot Automobile Nigeria Ltd. (Pan), At Chelsea Hoel, Abuja Nigeria 18t - 21st September.

 

4.    Akpan A. B. (2008), “How To Handle Difficult Customer,” Being A Paper Presented At The Seminar/Trade Show, Organized By (Ifdc) For Operator Of Small And Medium Scale Enterprise At Them Command  Guest House Conference  Hall, Kaduna, Nigeria, 16th – 18th January.

 

      1.        Daily operational chart for fast food and others small/medium business.

      2.        Invention and customer sensitivity Evaluation form for services organization (19910.

      3.        Merit award for sport development in Ahmadu  Bello university, as best team, coordinator, faculty of Administration  Ahmadu  Bello university, Zaria, Award 2nd June, 1998.

      4.        Certificate of honour awarded for selfless service for finance Marketing students Association Ahmadu  Bello university, Zaria, June (1998).

      5.        Certificate of honour awarded for meritorious service marketing students Association Ahmadu  Bello university, Zaria, Award 2nd June 26th, 1998. 

      6.        Merit award for Distinguished MBA lecturer by association master of  business Administration Students (AMBAS), Ahmadu  Bello university, Zaria, Award 10th June, 1998.

30.  CITATION IN “WHO IS WHO”

1.    Members of national dean list (1980), U.S.A