Profile Information

Eshiet Idongesit Oto

Lecturer I

Basic Information

  • Eshiet Idongesit Oto
  • +2348067565538
  • idongesiteshiett@aksu.edu.ng
  • Lecturer I
  • Marketing
  • Academic Staff

Profile


Bio

Idongesit Eshiett is a Lecturer 1 in the Department of Marketing, Faculty of Management Sciences, of Akwa Ibom State University, Nigeria with a cross appointment as a visiting lecturer to National Open University as instructor and supervisor for both graduate and postgraduate programs. She sits as a reviewer to Journal of Science Publications Group, USA. In the Journal of Business and Economics, USA, her published articles (Journals, Conferences and Workshops) appear in both national and international fora ranging from: leadership, Socialization, Marketing Strategy, E-learning, Branding, Sustainability, Advertising, Produce Value Chain, Gender, Online Banking, Online Shopping, Tourism and COVID-19.  She is a chartered Postgraduate marketer with the National Institute of Marketing of Nigeria (NIMN) and obtained her professional teaching qualification from The National Open University of Nigeria (NOUN).



Research Area


1. Marketing Strategy 
2. Branding
3. Advertising, 

Publications


Publications 
a)    Published Journal Articles – International
 
Eshiett, I, O, Eshiett, O. E and Abdullahi, S.M (2022), Leadership and Sustainable Human Capital             Development in Nigerian Universities Science Journal of Business and Management,         10(1):   30-35, ISSN: 2331-0626 (Print); ISSN: 2331-0634 (Online), doi:    10.11648/j.sjbm.20221001.15
 

Eshiett, I. O and Eshiett, O. E, (2021), Customer Loyalty and Retail Outlets Patronage in Nigeria            Universities: European Business and Management Journal, 7(6): 168-175    ISSN: 2575-    579X   (Print); ISSN: 2575-5811 (Online), doi: 10.11648/j.ebm.20210706.12

 
Eshiett, I. O. (2021). Online Shopping Tendency and Customer Trust in Nigerian Service Sector,             Journal of Marketing and Branding Research, Canada, 8(1), 66-75, ©CIKD    Publishing,      WWW.CIKD.
                                                                                                     
 

b)    Published Journal Articles – National
 
Eshiett, I. O, Eshiett O. E and Uwhubetine, G. O, (2022), COVID-19 Pandemic and Sustainable             Supply Chain Management in Nigeria, Journal of Economics and Allied Research,             University of Nigeria, Nsukka, Nigeria. 7(1), 204-218, ISSN: 2536-7447.

Eshiett, I. O Abubakar M. Y and Eshiett O. E (2019), Power Generation and Quality Service       Delivery in             Nigerian Energy Sector, University of Port Harcourt Journal of       Management, (UPHJMS, 4(1), 9       – 18, ISSN: 2536-7048.

Eshiett, I. O , Abubakar M. Y and Eshiett O. E (2018), Advertising and Consumer Brand             Penchant:             FUDMA Journal of Economic and Development Review (FEDER)            Federal University,     Dutsinma,             Katsina, Nigeria. 2(1), 227-241. ISSN; 2515-0846.  
 
Eshiett, I. O and Eshiett O. E (2018), Effect of Transformational Leadership on Socialization in   University       of Uyo, Nigeria, AKSU Journal of Social and Management Sciences, Obio     Akpa, Nigeria (AJSMS), 1(6 &7), 70-82; ISSN 2504-933X .      
 
Eshiett, I. O and Eshiett O. E (2018), Sustainable Marketing Strategy on Cassava Value Chain in             Nigeria,             AKSU Journal of Social and Management Sciences, Akwa Ibom State       University, Nigeria      (AJSMS), 1(8), 1 – 21; ISSN; 2304-933X.  
  
Eshiett, I. O and Eshiett O. E (2017), Gender and Leadership in University of Uyo, Nigeria:        Journal of             Business and Value Creation (JBVC), University of Port Harcourt,             Chioba, Nigeria. 6(1).72-80,             ISSN; 2315-8212.
 
Eshiett, I. O, Eshiett O. E and Uwhubetine, G. O, (2022), Customer Perception of Rice Value      Chain in Nigeria, Journal of Entrepreneurship, Business and Innovation. (JEBI),         University of Port Harcourt, Rivers State, Nigeria, 2(2), ISSN: 2756-6889.- (In-Press).

Eshiett, I. O, Eshiett O. E and Uwhubetine, G. O, (2022), Digital Content Marketing and Customer        Loyalty in Nigerian University, Unilag Journal of Business, Lagos, Akoka, Nigeria, 8(1),        April 2022.- (In-Press)

 
            
Conferences and Workshops - National and International
Eshiett I. O Abubakar M. Y, Ekanoye, O and Eshiett O (2018): Customer Satisfaction on Billing             Process in             Nigerian Energy Sector; 31st IBIMA International Conference, Milan,        Italy.  ISBN: 978-0-    9998551-0-2, IBIMA 34 E. Germantown Pike, #327 Norristown,          PA       19401U.S.A.   http://ibima.org/accepted-paper/Customer-satisfaction-on-billing-          process-in-nigeria-energy-sector-2/

Eshiett, I. O. and Eshiett, O. E, (2021). Post COVID-19: Sustainable E-learning Development and Resource Marketing in Nigerian University, “The State and Development Challenges in Africa in the 21st Century”, 1st International Conference Faculty of Social Sciences, Aka Ibom State University, Obio-Akpa Campus, Oruk Anaam, Nigeria
 
Eshiett, I. O. (2019). Online Banking and Relationship Marketing in Nigeria, University of Nsukka, 4th Biennial Multi-Disciplinary Conference, ‘Beyond Rhetoric and Idealism; Propelling a Pragmatic             and Sustainable Tourism Industry in Nigeria (UPHJMS, 4(1), 32– 44, ISBN: 978-978-57170-5-1. 
 
Eshiett, I.O and Eshiett, O.E, (2022.). “Sustainable Education and Terrorism in Nigeria: The ‘Out            of School’ Children Imbroglio, National Workshop on the War Against Terrorism in    Nigeria, Organized by African Humanities Research and Development Circles (AHRD),     University of Nsukka, Nigeria
 
                                                                                                     
Contribution to Book Chapter

Eshiett, I. O., & Eshiett, O. E. (2021).. COVID-19: Sustainable Destination Branding on Tourism             Development in Nigeria, Unpublished chapter contribution on ‘Tourism and National        Performance in 21st Century: Approaches, Perspectives and Direction’ Tourism Safety   and Research Network (TOSSREN), University of Nigeria, Nsukka, Nigeria